An International Marketing Center "IRIS" (IMC IRIS) is a nonprofit partnership, setting a task to create an informational-oriented association, including market structures, Russian investors and state structures, which are concerned with improvement of services and regional infrastructure in Russian Federation. An internet-site of the IMC "IRIS" is directed also towards those of foreign investors, who select the territories and objects for investment activity.
The IMC "IRIS" was registered in 2003 (OGRH 1037832053050 from 16.12.2003) with participation of Marketing Department of Saint-Petersburg State University of Economy and Finance.
In current period the foreground task of the IMC "IRIS" is to carry out marketing researches in the field of small-scale business in Russian Federation.
There are businessmen and groups of enterprises in Europe among our partners, who are interested in foreign-economic activity and marketing researches with different degree of complexity.
The following fields are the subjects for a research ordered by our Italian customers: - tourism;
- electrical appliances;
- telecommunication equipment;
- mobile phones;
- gold and precious metals;
- industrial ventilating equipment;
- fleet of cars and the system of auto civil liability;
- coffee-making equipment;
- footwear;
- ceramics;
- food supplements, etc.
The IMC "IRIS" strives to develop an international contact with western universities, which support marketing researches and international student exchange. Some more tasks are to organize educational courses, seminars, distant education, and also to take part in international conferences.
Our special attention is devoted to maintenance of research groups and creative initiatives among youth in different regions of Russian Federation, and also to progress in our working relationship. To guide regional researches we engage specialists in economics, recommended by our partners from universities in corresponding regions.
To carry out some special investigations (e.g. in the field of high-precious mechanics or nuclear power) we engage experts from partner universities in Saint-Petersburg and administrative districts of Russian Federation. Post-graduates and students in their final year are also engaged.
General meeting of the IMC "IRIS" (with participation of Advisory Council) is held two times a year. It is a platform to discuss intersectional problems and tendencies, to sum up the results of marketing researches and management practice in investment activity during semi-annual period, to discuss strategies of collaboration with different structures, both public and state, to pose the latest tasks, to share our experience.
The IMC "IRIS" offers it’s participation in nonprofit internet-projects to various budgetary and state organizations. To reach this purpose it is supposed to form a data bank, to determine the investment attractiveness of regions in Russian Federation with the use of economical and ecological monitoring, to contribute to issues of the day. With our activity it is supposed to improve service and regional infrastructure.
| 
